Himalaya Drug Company - Branding Ayurveda |
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A 'Hip & Happening' Granny! Contd...However, in a surprise move in December 2001, HDC announced that it would bring its domestic and global brands under a single global brand, 'Himalaya,' with a new logo and brand identity. The company's website stated, 'Our new brand identity communicates the very essence of our company.'
Background NoteIn the 1930s, when the group's founder M. Manal (Manal) was visiting Burma (renamed as Myanmar), he was highly impressed to see the soothing effects of a herb, Rauwolfia Serpentina,2 on restless elephants. In the same year, he established HDC as a partnership concern, and began testing this herb scientifically.
Many popular drugs were launched during this period. Among the most notable of these was LIV-52, a hepatoprotective3 medicine released in 1955, which went on to become one of the highest selling drugs in the world. In the mid-1960s, a German pharmaceutical consultant named Karstein joined the company... 2] Rauwolfia Serpentina is the Latin name for a herb known as 'Sarpagandha,' which has been used for treating poisonous snakebites since centuries. |
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